AdWords Big Mistake Number 3.
This one might sound basic but it happens time and time again.
Creating a Long List of Poorly Targeted Keywords
When you first set out to create your AdWords campaign, it’s important not to go keyword crazy. You must resist the temptation to create long lists of irrelevant, generic keywords.
In the past, it was often suggested to have only several AdGroups with hundreds of keywords in each AdGroup.
This can lead to poorly performing keywords and a low quality score due to ads that do not tightly target the individual keywords.
It’s important to identify your specific niche, and to market directly to users who want the products and services that you offer. Don’t trick yourself into thinking that broader is better. With AdWords, that’s just not true and will end up quickly emptying your pockets of your hard earned cash!
For example, if you ran a campaign for a Panasonic flat screen television, it wouldn’t be in your best interests to target the keyword "television". The cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive and relevant keyword, such as "Panasonic TX-26LXD70A."
Generally, begin with a campaign of a 100 keywords or less, and unless you know the niche very well, use only phrase and exact match keywords to begin with as these will bring much more targeted traffic.
Can broad match keywords convert?
Absolutely, I have many that sell like hot cakes, but it’s more risky if you are starting off with broad as your visitors may not always be that well targeted.
Exact match is the most targeted, followed by phrase.
These are generally the safest to begin with and as you get some stats back you can decide which keyword re worth trying on broad match.
fYou can see a list of suggested keyword tools by optining in to the free Google Adwords report..
Cheers for now.
Anthony
